Notes from MisCon 27, Part 1
(To see all my posts on MisCon, including last year’s notes, go here.)
I wasn’t sure whether or not I would have been able to make MisCon this year, but happily I was able to see some of the panels. And yes, I took some notes. I managed to lose my pen at the second panel I attended on Saturday (if you were sitting next to me and were irritated that I was rummaging through my bag like mad for a writing utensil, sorry!), but I was fortunate enough to bump into a friend and bum a pen from her.
In the panel transcriptions, I’m mostly paraphrasing what the panelists said. If there are any errors, they’re mine and mine alone. For any corrections, just drop me a note.
Panel title: Authors, Readers, and Social Media
Panel members: C.J. Cherryh, Jane Fancher, J.A. Pitts, Peter Wacks
Panel description: Let’s discuss social media. What can it do for writers? Readers? What do you expect from your favorite authors on social media? How do new writers learn the best ways to take advantage of social media? Will this trend continue or do you see something new coming along?
JAP: Publishers don’t do marketing. You have to do your own marketing.
JF: Social media has allowed me to meet some of my most supportive fans. The publishers haven’t ever done marketing for me. So you have to do anything you can. The Internet is one way.
Q: What would you prefer–a blog with a few die-hard fans or silence? Sometimes it can become a popularity contest.
JF: If you have a lot of “friends”, sales can go through the roof. It is a popularity contest so in some cases it doesn’t matter if you publish crap.
Q: I’ve posted an average review of a book and the author’s rabid fans down-voted my review to oblivion. It was an average book, so I was open to trying the author’s other books. But the fan base ran me off.
CJC: I’ve seen that operate and it’s not pretty. It also depends on the writing. A certain type of writing will attract a certain type of reader. If it becomes self-exclusive and waterproof, it will seal out any other viewpoint. I don’t like flame wars so I try to avoid politics, religion, etc.
JF: On Amazon, writers can’t post reviews.
JAP: Actually, I’ve been able to post on Amazon. Amazon doesn’t apply it consistently.
PW: If you have a hard core fan base, you should try to shape them. Have them run a Twitter or Tumblr account for you.
JAP: It’s not how many fans you have but who likes your books. You write books to garner more fans.
Q: Do you have a fan page to talk to other fans?
CJC: I have a blog, but I don’t go into the discussion to stifle them. Otherwise if I do say anything, it will become canon and it makes it harder to converse.
PW: Find friends to recruit to help you grow.
CJC: But you have to be careful who you choose. Choose someone who is polite, sensible, good-hearted, and knows what they’re doing.
Q: What’s your impression of the Amazon/Kindle issue?
CJC: I wrote a book on the care of fish and put it on Amazon because my SF base is too small. I haven’t put out my SF stuff because they change the rules all the time. For some projects it’s good. But you still need to get someone to edit your stuff.
JF: I use Amazon to sell my backlist. The worst thing that could happen is if you self-publish a book that is rife with errors. You’ll never live down that reputation if you don’t edit. And don’t rely on your own editing.
JAP: Amazon just bought Goodreads. Which means you can by stuff in people’s recommendations on Goodreads. Reviews will be bleeding from Goodreads to Amazon.
Q: With community building and interacting with the community, have you had any gaffes?
JAP: If it’s on the internet, it’s public. With Facebook, they change policies all the time so what was once private could suddenly become public. Be careful what you post. I post because people seem to like it. And it’s a powerful tool because you can reach people all over the country.
JF: I’m extremely open on my blog. It’s about honesty. My books are about honesty, so if you like me then you might like my books.
CJC: Don’t put anything down that you won’t be willing to face in court. Be kind and circumspect. I wait twenty-four hours before I decide to post anything that I’ve written when angry. But if the fans are behaving badly, you should get on them.
JF: When I was on Compuserve, I once posted a comment on an author’s message board. The fans jumped on me and the author just fanned the flames.
JAP: Some people who do social media right are John Scalzi and Cory Doctorow.
JW: I’ve managed to avoid gaffes. But some really stupid things can be pushed and you have to wonder, why?
Q: Do you ever use social media as a focus group to help you write?
Entire panel: No.
CJC: I don’t use social media for my creative process. I would rather spin my own wheels. There will be loonies out there who would say that you stole their idea.
JF: Only a very special person could help me with the creative process.
PW: Fans don’t want to see how their ideas get written.
JAP: You could open yourself up to lawsuits. It might give me ideas for further research, though.
Q (Deby Fredericks): I do a podcast instead of self-publishing. But the only way I knew people were listening was when someone sent me a response that I posted the wrong link.
JF: We just want to know that someone is reading us. Just come and say, “Hi!” We have statistics to prove that someone is visiting the site.
Q: Tell writers that you enjoy their work.
Q: If I’m the only one to comment, am I being a nuisance?
Entire panel: No.
JF: It tells me that I’m not dead yet.
Q: I think people should only comment when they have something important to say. Otherwise it would devolve into YouTube comments.
JF: You could stop them, but then there are e-mails.
JAP: I once didn’t post for five days because I was really busy. But I got a fan comment wondering if I was okay.
CJC: There are a lot of regulars who visit but don’t necessarily comment. They always check the site to touch base with “family.”
Q: Authors seem to use social media in reverse compared to businesses.
PW: There’s no model for authors to use. Businesses use the broadcaster model. Authors, however, need to interact. The trick is to be honest in your communications. I have 17,000 fans, but I feel it’s a waste. I’ve managed to sell a book without help from social media.
JAP: It’s a time sink.
JF: E-books are convenient, but now they are hard to find among everything else out there.
Q: Someone can write a really insightful blog, but I feel “eh” about it. I would rather watch interviews. Have you done video podcasts?
JW: I’ve done videocasts (not necessarily interviews). With podcasts, once you mention an author, sales spike.
JAP: I have a hater on Twitter. But whenever this person rants about my books, I get a sales spike. I’ve done interview podcasts live. There’s Between the Sheets and Skiffy and Fanty. Someone in Norway once invited me to do a blog post on craft. Someone read that blog post and it led to an invitation to a conference. If you put it out there, assume that someone will read it.
Q: What’s the most important platform?
JAP: Anything you’re comfortable with.